I began my career at Dentsu in 2021 as a Display Planning Assistant in the Amplifi team shortly after completing my degree during lockdown. Since then, I’ve remained within the team and developed my expertise across media planning, buying and activation, navigating several business and structural changes along the way. My experience spans managed service and programmatic activation as well as publishing planning, which has enabled my progression into the Manager role I’ve held since 2023.
I’ve worked on a variety of clients from a variety of verticals in that time. Ranging from travel, insurance, retail and charity clients to name a few. For all my clients I try to bring a keen eye for detail as well as a positive and solutions orientated approach. I collaborate and work closely with media owners as well as our own internal product team to find the right media solutions for clients and their advertising needs.
Beyond my day to day responsibilities, I contribute to Dentsu’s culture and wider initiatives. I’m part of the Culture Champions network, helping support and shape the workplace environment. I have also played a role in amplifying Dentsu’s thought leadership, including delivering webinars as part of our MCA programme.
Developing talent is an area I particularly enjoy. I have supported the growth of junior team members through training, participated in Global Academy work experience days, and serve as an Integrated Display Representative for Dentsu’s Amplifi Academy.