I am an Insight Manager at Sky Media, responsible for supporting hundreds of advertisers each year in understanding the true impact of their media investment. With 11 years’ experience at the UK’s largest television advertising sales house, I translate complex measurement into clear, actionable insight that informs confident planning decisions and drives commercial value from TV. I work closely with sales teams and senior stakeholders to ensure data is trusted, understood and embedded into decision‑making across the business. I have led Media Effectiveness roadshows across 10+ teams and 200+ colleagues, significantly increasing engagement with measurement and commercial impact.
My career path has been shaped by a long‑standing passion for design, problem‑solving and customer experience, bringing a distinctive perspective to how I approach insight. I studied Product Design before beginning my career in graphic design and marketing; experience that continues to influence how I structure and communicate insight, with a strong focus on clarity and end‑user needs.
I began my data career at the British Heart Foundation, the nation’s heart charity, as a Data Analyst, where I taught myself SQL and developed a strong grounding in using data to answer real business questions. Alongside my commercial responsibilities, I am a People Champion within my department, leading people‑focused initiatives that strengthen collaboration, wellbeing and team culture.