To quote one reviewer on Amazon, Bryony Thomas is the author of “the book on marketing that makes sense of the rest”. Watertight Marketing (Panoma Press) brings together her extensive experience and many perspectives on marketing.
- She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
- She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
- She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.
As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.
In 2008, she started her journey to what is today the Watertight Marketing Methodology. First, building a six-figure marketing consultancy where she designed and delivered the 12-month marketing transformation programmes that she has now captured in her best-selling book and mentoring programmes – Watertight Marketing.
Bryony is also the founder of the UK’s only network of quality-assured independent marketing consultants.