Fariha Alauddin

Fariha Alauddin | Barclays

Fariha Alauddin

Fariha joined Barclays in 2017 on the Business Banking graduate scheme.

Throughout the duration of her programme, she has worked in multiple teams across the country, focusing on Strategy, Specialist Finance, SME Coverage (Creative Industries & TMT) and Wealth Management. She has helped shape new products and propositions in business banking, participated in additional workstreams leveraging new technologies to deliver customer-centric offerings and shaped client acquisition strategies. She is passionate about Sustainability and Social Impact and has a particular interest in the Longevity & Disability market. She brings together her experience in Healthcare with knowledge of Public Policy and Finance to leverage new technologies in the shaping of propositions to drive positive change in this market.

After winning the Barclays Social Innovation Challenge in 2019, Fariha joined the Intrapreneurship Incubator in Barclays Ventures. She is currently developing a platform focusing on the Disability & Ageing market. Her proposition brings together the public and private sectors, utilising machine learning and data to provide a more holistic solution for multiple user-groups aligned to this market.

Fariha is heavily involved in the Barclays diversity agenda and community projects, specifically with the development of the female pipeline. She is a committee member of the Northern Diversity Council and the WIN Juniors’ Hub. She leads the Think Tank initiative, a 3-month internal consulting project that tackles a business-led problem whilst developing the entrepreneurial and consulting skills of the pipeline talent at Barclays. This year, she is exploring how Barclays can further empower Female Founders across the UK.

She has been involved in multiple mentoring programmes both at Barclays and externally, helping females from diverse backgrounds pursue careers in Banking & Finance. In addition to this, she mentors early-stage startups focusing on Social Impact and is currently supporting the development of a VC fund for student-led businesses at QMUL.