Founder | Premae and JoClarePR
CLARE ELUKA, D.Sc, QTS, DIP A.A (Allergy Testing & Treatment Expert)
“Health is the only trend that never goes out of style” – Clare Eluka, The Sun Newspaper, June 2013
Multi-award winning Ethical Beauty Entrepreneur, Alchemist and Qualified Allergy Practitioner Clare Eluka, is a pioneering innovator in the international beauty and wellbeing industry. After working 13 years in the beauty sector for global brands, Clare has created a new category index in the natural beauty sector – ‘Freefrom Beauty’ through her unique supernatural beauty company – Premae.
Clare has also enjoyed a remarkable career as a ‘beauty multi-creative’ enjoying 5 years as a freelance beauty journalist and makeup artist/ body painter. Clare also has a masters in education and is a qualified A-Level English and Theatre Studies Teacher, with a distinction from LAMDA.
The need for allergen-friendly cosmetics was first established by Clare due to her own personal struggle with Candida Albican – a wheat, dairy, sugar and gluten intolerance which she developed back in 2003 whilst studying a BA at Brunel University. This condition ravished Clare’s internal immune system and outer immune system, her skin.
At the age of 26, Clare launched Premae Skincare online. With a winter launch, Dec 1st the brand became Award nominated just 40 days after launching quickly gained international press coverage (Alternative Medicine Mag, Marie Claire U.S, French Cosmopolitan Mag) due to the high-end efficacy and proven results of the products. The brand became the world’s 1st beauty brand to be Vegan and Allergy U.K Tested and Certified as Allergy Free, a significant and crucial USP. Clare qualified as an Allergy Testing & Treatment practitioner, specialising in food and topical (skin) intolerances.
Clare is a children’s Champion for AFRUCA, an NGO which works for the prevention of child abuse. As a former care leaver, Clare is a role model and mentor for disadvantaged youth.