Ina Yulo

Ina Yulo | BrightTalk

Ina Yulo is the global manager for BrightTALK's FinTech and Financial Services community which she launched herself and grew to over 300,000 subscribers. She leads a team of content managers who are responsible for content strategy, speaker outreach, partner relations, audience growth, and engagement. The online and physical events that she organises have featured the leading names in the industry and she advises a client base of tech giants, large banks, new challengers, and professional services firms on how they can create compelling content that reaches their target audience. She is a regular moderator and speaker on all things FinTech, Content & Community, and Women in Tech & Business.

Born and raised in the Philippines, she moved to Barcelona to do her Masters in Marketing Management before booking a one-way ticket and moving to London, where she has been for the past four years. She is on the Women in FinTech Power List and is a mentor for TheFactory in Oslo, SuperCharger in Kuala Lumpur and Hong Konh, and the European Women in Payments Network. Ina speaks English, Filipino, Spanish, and Norwegian.

She has also launched a Women in Business community that now has over 4,000 members and has been volunteering as a school speaker with Access Aspirations and Founders for Schools, etc.

Claire Tolley

Claire Tolley | Mastercard

Claire works in Mastercard’s Marketing & Communications team, generating engaging internal and external global marketing content for its Gateway product and services.

In her 2.5 years with Mastercard, Claire has facilitated the design and delivery of employee engagement events on five different continents. Leveraging her Spanish & Mandarin language skills, she has recently overseen a customer testimonial video shoot in Madrid and joined the set of a Mastercard commercial in China.

As Communications & PR Lead for Mastercard’s Women’s Leadership Network (WLN), Claire organises interactive events and campaigns to support advancement and diversity. This effort has helped WLN’s membership grow over 100% since February 2017, with non-female membership rising over 200%. Claire mentors through the Girls’ Network charity and actively supports Girls4Tech initiative.

Prior to joining Mastercard Claire worked for CRCC Asia as Senior Business Development Manager, based in Beijing and, whilst there, held a voluntary role as Chair of the British Chamber of Commerce Young Professionals’ Forum. In 2014, Claire joined UBS Wealth Management Americas, based in New York, working in Internal Communications.

Elizabeth Uviebinene

Elizabeth Uviebinene

I graduated from The University of Warwick with a Politics and International relations degree in 2013 and did internships to explore what I really wanted out of a career. After a Communications internship at Deutsche Bank I knew I had found my calling. I started HSBC UK as a Marketing Officer in 2014 where I worked on local marketing campaigns, a creative and strategic role focused on driving sales and developing the brands reputation on a local level.

In 2016, I was promoted to Retail Activation Marketing Manager where I led the planning and creation of retail activation marketing campaigns across all HSBC UK stores. My strength lies in creative storytelling that excites and inspires. During this role I delivered high quality, on-brand live activations whilst using innovative approaches to deliver content, create real emotional engagement and change consumer behaviour.

Spotting changing consumer needs, analysing cultural trends, connecting the dots to drive innovation and enhanced customer experience is at the core of my most successful campaigns. In 2018, I was recognised by The Dots as one of 200 women redefining the creative industry.

Andrea Mattis

Andrea Mattis | A.M Coaching

Andrea Mattis is currently a Freelance Communications Consultant and has worked in the PR and Communications industry for 9 years.

With experience of working in private, public and not for-profit sectors she has worked for organisations such as the London 2012 Olympic and Paralympic Games; Network Rail and Genesis Housing.

Having led and worked on several large communication campaigns, Andrea was part of the team delivering attendance figures of 19.8 million for London 2012 Festival as part of the Olympic and Paralympic Games; partnered with a world famous HIV/AIDs hospital managing joint communications for a royal visit by HRH Prince Harry; managed communications for a £21 million transport investment programme and led on crisis communications for a Housing Association following the Grenfell Fire.

Andrea setup a CSR Communications function to support Genesis’ community messaging - communicating with various stakeholders including 35,000+ residents. In addition when working at Network Rail, she partnered with Telefonica and the Greater London Authority to launch collaborative CSR programmes - helping to raise money and providing a platform for young people with musical talent.

Confident at advising senior leadership, Andrea continues to lead and has created a coaching platform called A.M Coaching to support clients wellbeing and to build their confidence.

Andrea continues to inspire, lead and use these skills to help others.

Addy Frederick

Addy Frederick | Bupa

I am a corporate communications specialist with a decade of experience working within insurance, retail banking, debt and restructuring, and asset management.

Having graduated from King’s College London with a Classics Degree, I started my career working as a PR Assistant for a financial services trade body.

Throughout my career, I have continued to seek opportunities that allow me to build a broad range of communications skills including media relations, political stakeholder management and employee communications.

I have worked for consumer brands including Barclays and LV=. At LV= I headed up the Life and Pensions PR team responsible for developing and delivering LV=’s external communications strategy following the 2014 Budget which transformed the landscape of the pension income market.

Before joining Bupa I worked for an international asset management house – Columbia Threadneedle – as the Head of Institutional Investment. In that role I was responsible for creating and implementing the PR strategy for Columbia Threadneedle's institutional and growing insurance business following the referendum on Britain’s Exit from the European Union.

As well as being responsible for securing positive media coverage and minimising negative coverage, I managed the Public Affairs activity, providing strategic stakeholder engagement support and advice across the wider business.

As a Senior Corporate Communications Manager at Bupa, I am responsible for promoting and defending the reputation of its health insurance arm and work with the wider Corporate Affairs and Sales and Marketing teams to demonstrate the value of health insurance.

I’m passionate about increasing diversity within the communications industry and partner with community organisation, Success Looks Like You, to provide mentorship to young BAME PR professionals. I believe that providing guidance to PR professionals from the start of their career can help to improve retention of new talent.

Outside of work, I volunteer as a communications consultant for a UK-based charity transforming the lives of young people in Nigeria through education.

Ramat Tejani

Ramat Tejani | GSMA

Ramat is passionate about helping to tell stories of individuals and businesses. Having held roles in a variety of industries including recruitment, charity, technology and design; she has developed a unique understanding of the best way to tell stories.

As a Marketing Manager at GSMA Ramat is responsible for creating, delivering and evaluating online and off-line marketing campaigns for a number of programmes.

Outside of her day job, Ramat is a keen advocate of women empowerment and is a freelance career coach. In this capacity, she uses her personal experiences to motivate and guide women through their career transitions and progressions.

Ramat is part of the founding team for Yaarah Schools, a charity that builds primary schools in rural Ghana. Founded in 2009, to date Yaraah Schools has built and continues to support two primary schools.

Ramat is also the founder of “The Inspiration Box”, a platform that ignites curiosity within people and reminds individuals that the possibilities in life are endless.

In 2018, Ramat was named as a Future Leader by Women in Advertising and Communications London (WACL), an award recognising female pioneers in the marketing industry.

Ramat holds a BA (Hons) in International Business from the University of Hertfordshire and an MSc in Consultancy and Organisational Change from Birkbeck, University of London.

For more information please visit

Danielle Eddington

Danielle Eddington | Transport for London

I graduated from the University of Southampton in 2014 with a first-class honours degree in History, having also undertaken a semester abroad at the University of Bergen in Norway. In my final year of studies, I also led the university radio’s news team, having been a member of it for the previous two years.

Using the skills I had learnt as a lifeguard, fundraiser and bouncy castle supervisor, I successfully applied for Transport for London’s (TfL) press office graduate scheme. During the scheme, I developed a strong network of contacts and an in-depth understanding of the organisation by choosing a variety of challenging placements. These included:

- Working on the press desks that led on the media relations for the London Underground and TfL as a wider organisation
- Analysing data outputs for the travel demand management team
- Leading on several briefs within the marketing team, acting as a liaison between the creative and media agencies and internal clients
- Supporting TfL in the consultative process with the trade unions as part of the Employee Relations team
- Managing external stakeholder relationships with both business groups and politicians in the Public Affairs and Stakeholder Engagement team

I also gained operational experience across the organisation, working at a train depot, in the bus control centre, with a London Underground Revenue Inspection team and at the London Transport Museum.

After I completed the scheme, I stayed at TfL and secured the position of press officer, which I still hold today. I lead on the press activity for several interesting briefs, of which the most challenging are diversity & inclusion and skills & recruitment. I research, draft and clear proactive and reactive statements, press releases, media Q&As and social media, alongside preparing and minding interviews and media events. I also provide counsel to senior management on my briefs when sought or required.

Harriet Allner

Harriet Allner | Common Industry

Harriet Allner is a writer and senior account manager at Common Industry, a purpose-led communications agency focused on telling the stories of businesses and individuals who are changing the world with their work.

Alongside business development and supporting the growth of Common Industry, she specialises in developing and executing PR and digital marketing strategies for technology businesses, fintechs, and founders, with a social purpose. She uses her love for storytelling and technology to create unique, compelling, and impactful campaigns.

Previously, Harriet led the communications team at Starling Bank, having joined pre-launch as one of their marketing managers. During her time at Starling, she helped to build Starling’s brand identity, launched their current account in the UK and Europe, and raised the profile of both the CEO and business in national and international media.

Harriet is fiercely passionate about women's empowerment and supporting mental health awareness. She runs her own blog, The Scribble Bug and contributes to the Metro on mental health. She has previously contributed to Fast Company and Tech City News, as well as being a regular fintech commentator featured from Business Insider to The Telegraph. In 2015, she authored the insight report, ‘Fintech Underdogs Unleashed: 9 Ways to ensure your fintech brand is barking up the right tree’.

Emma Fahy

Emma Fahy | Mastercard

Emma is a communications professional with experience in media relations, events, campaigns, project management and employee communications. For the past two years she has built her career at Mastercard, delivering media relations and employee communications, but has also become involved in a range of business and charitable projects

Emma has taken the lead in high-profile projects, from the PR effort around Mastercard’s sponsorship of The BRIT Awards to building a giant contactless red nose to raise money for Comic Relief on Red Nose Day, leading the communication of Mastercard’s first return to work programme and driving Mastercard’s communications in Ireland.

In November 2017, Emma was awarded Mastercard’s CEO Force for Good Award, which recognises the best volunteers in the company. Emma has also been an instrumental member of a working group which raised enough to fund more than 9 million meals for some of the world’s hungriest children, through Mastercard’s partnership with the World Food Programme.

Previously Emma worked in the HSBC UK press office, managing media issues, driving positive coverage and managing stakeholders internally, after taking part in HSBC's Executive Management Graduate Scheme. Emma graduated from the University of Liverpool with a degree in English and Communications.

Malin Persson

Malin Persson | Glug

Hi, I'm Malin! Originally from Sweden I've lived in Sydney and Luxembourg before arriving in London over 5 years ago. I've got a design education and background, but I don't 'design' in my job anymore. Why, you might ask? Well, I quickly realised that I have to be where the magic happens, that I've got a need to able to flex my get-sh*t-done-muscles on a daily basis, and that I have a total love for connecting, empowering and working with people.

So, with this in mind I've been heading up the Global Creative Community and Franchise Network, Glug, for the last 3 years. It's been an incredible journey of taking Glug from side-project level as the founders' 1st employee and driven the transformation into a fully separate business unit with a positive balance sheet, 3+ staff members and 35+ cities in the world wide network. On top of the strategic business growth I've been programming and directing over 50 events, remotely supported our teams through 100+ events and worked on all kinds of brand development.

On a daily basis I truly get to deepen my relationship with the creative community and I'd say it's my passion for building and shaping the future of the Advertising, Design & Marketing industries that truly drives me in my work and what I envision for Glug.