devhuti-minocha

Devhuti Minocha | Dhrohar

Devhuti completed her Master’s in Business Management and then went on to work in different capacities with various multinational organizations in India. With an experience ranging beyond 12 years in the Software/IT industry, she made her first entrepreneurial bootstrapped venture, www.Dhrohar.com, a successful e-commerce business. It is only fair to consider her the best in the business. It is through her hard work, commitment and sincerity, that she laid the founding stone of Dhrohar. Devhuti is an entrepreneur who juggles work and two beautiful kids smoothly and believes that prioritizing work is the key to success.

Dhrohar is a brand of contemporary handloom and handicraft products focused on providing apparel, accessories and home furnishings, inspired by the rich Indian heritage and legacies. The brand is focused on making natural fabric products popular and bridging the gap by providing stylized handloom products that goes well with current fashion trends.

Somewhere in between too-tall stilettos and pajama-like sweatpants, there’s a middle ground full of comfortable clothes that are office-appropriate and actually wearable. That is the segment that Dhrohar captures. We want to experiment with handloom and see how this comfortable fabric can be used to the best of its potential.

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